Roadtrippin' Sweden

It's been a fantastic time travelling around Sweden checking out the stores that we are working with. Ofcourse it's been great fun presenting the new collections that we are selling for a late Autumn delievery, but mainly spending quality time with our customers. Hearing their stories and feedback of the collections they have in store- their analysis of the trends and what their customers are requesting.

And ofcourse it's a time of giggles, hearing a little of each others private lives, alot of coffee drinking and last but not loads a bit of shopping.

One store that I always end up shopping clothes from (something which is really a great sin with so much clothes in the showroom/ wardrobe) is a beautiful store in Ängelholm. It's called By Caroline S, and it's a very cool Caroline running the business.

She's a cool chick with a very edgy- unique style. At the moment she's selling our leather jackets from Munderingskompagniet- Mellow Rose- AJ Project- our bespoken Buddha jackets and ofcourse our gorgeous Italian chinos from True NYC.

Caroline in the store. We love the boheme-chic look she pulls off so well!

Great timing: Customer buying AJ Project!